Crystal Dynamics has announced a contest sponsored by Gamestop, Microsoft and deviantART inviting fans to submit interpretations of the ne
w Lara Croft from the TOMB RAIDER reimagining releasing March 5, 2013. The grand-prize winner will get $6,000, a TOMB RAIDER custom Xbox 360 video game and entertainment system from Microsoft, and have an art print of their artwork sold in the official TOMB RAIDER store which opens for business later this month.
In 2012 Crystal Dynamics hosted a digital art exhibition to celebrate the 15-year anniversary of TOMB RAIDER. The team commissioned eight original pieces by a selection of esteemed artists. Andy Park, the primary penciller for the original TOMB RAIDER comics, contributed an iconic “Deviation” for the exhibition. These pieces of art sparked a wave of fan-created artwork. The initiative inspired Crystal Dynamics to draw from the international talent pool directly through a partnership with the biggest community showcase platform, deviantART.
“Over the past fifteen years TOMB RAIDER and Lara Croft have garnered a passionate and talented fan base from around the world. As such, many have naturally flocked to deviantART as a portal to showcase their creativity,” said Karl Stewart, global brand director for TOMB RAIDER. “Partnering with deviantART was a perfect fit to challenge and inspire our established followers, while engaging the artistic efforts of the greater deviantART community.”
“DeviantART is thrilled to be working alongside Square Enix to promote TOMB RAIDER,” said Daniel Bornstein, vice president of global advertising and sales for deviantART. “The deviantART community has embraced the iconic Lara Croft, and participants from all over the globe are invited to submit their entries for a chance to have their original TOMB RAIDER interpretations featured on a print to be sold within the official TOMB RAIDER store.”
Prizes include:
1st place:
The winner’s work will be featured on an art print that will be sold internationally via the official TOMB RAIDER store
TOMB RAIRDER custom Xbox 360 console
$6,000 cash
8,000 deviantART points
dA PRO digital artist backpack
One-year premium membership to deviantART
One t-shirt from the deviantART store
2nd place:
TOMB RAIDER custom Xbox 360 console
$3,000 cash
4,000 deviantART points
6-month premium membership to deviantART
One t-shirt from the deviantART store
3rd place:
TOMB RAIDER custom Xbox 360 console
$1,000 cash
4,000 deviantART points
6-month premium membership to deviantART
One t-shirt from the deviantART store
Additionally, 22 semi-finalists will receive a TOMB RAIDER Xbox 360 Limited Edition Wireless Controller, a 3-month premium membership to deviantART and 2,000 deviantART points.
More information about the contest and prizes can be found at: www.deviantart.com/tombraider.
TOMB RAIDER®, the highly anticipated origin story for Lara Croft will be available March 5, 2013.
Related Links
Official Homepage: www.TOMBRAIDER.com
Official Twitter: @TOMBRAIDER
Official Facebook page: http://facebook.com/TOMBRAIDER
Official Tumblr: http://http://officialTOMBRAIDERblog.tumblr.com/
Official YouTube Channel: http://youtube.com/TOMBRAIDER
