{"id":37810,"date":"2023-11-18T18:38:37","date_gmt":"2023-11-18T23:38:37","guid":{"rendered":"https:\/\/geekstronomy.com\/?p=37810"},"modified":"2023-11-21T19:21:47","modified_gmt":"2023-11-22T00:21:47","slug":"e-v-a-hasbro-launches-first-european-nerf-action-xperience-center-in-manchesters-trafford-palazzo","status":"publish","type":"post","link":"https:\/\/geekstronomy.com\/?p=37810","title":{"rendered":"E.V.A. : Hasbro Launches First European NERF Action Xperience Center in Manchester\u2019s Trafford Palazzo"},"content":{"rendered":"<p>Hasbro has officially opened the doors <a href=\"https:\/\/geekstronomy.com\/?attachment_id=37811\" rel=\"attachment wp-att-37811\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-37811\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Nerf-Action-Xperience.jpg\" alt=\"\" width=\"418\" height=\"276\" srcset=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Nerf-Action-Xperience.jpg 474w, https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Nerf-Action-Xperience-300x198.jpg 300w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/a>to the NERF Action Xperience (NAX) center in Manchester\u2019s Trafford Palazzo, marking the first NAX center to launch in Europe! Following a soft opening period, this adrenaline-fueled indoor entertainment venue is now open seven days a week for guests. The new NAX center, which spans 35,000 square feet, features four action-packed NERF zones, a NERF sports arena, training activities, and food and beverage service for guests.<\/p>\n<p><!--more--><\/p>\n<p>NERF Action Xperience, an action-packed entertainment attraction, has officially opened its doors at Trafford Palazzo &#8211; making Manchester the location for its first-ever European launch.<\/p>\n<p>Following a soft opening period when trailblazing enthusiasts could try out the new adrenaline-fueled entertainment venue, the site has now fully opened seven days a week.<\/p>\n<p>Situated on the ground floor at Trafford Palazzo and spanning 35,000 square feet, the Manchester indoor entertainment centre is the first in Europe. Furthermore, one of the centre\u2019s combat zones uses the high-performance Gelfire blasters \u2013 an exciting new product from NERF not currently in play anywhere else. The hydrated rounds that burst on impact enable the user a high-level experience, eliminating the need to reload as often.<\/p>\n<p>The centre features four action-packed NERF zones, including thematic blaster battlegrounds, training activities, and a NERF sports arena. NERF AX has partnered with the iconic Archie\u2019s next door to provide top notch food and beverage for parties and casual guests alike.<\/p>\n<div id='gallery-1' class='gallery galleryid-37810 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37812'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Family-at-NERF-AX-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37813'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Father-and-son-at-NERF-AX-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37814'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/iKHfIbXe-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37815'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/NAX-Manchester-launch-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37816'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/NERF-FRONTAGE-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37817'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Nerf-Launch-14.11.23-03-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-37817\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-37817'>\n\t\t\t\tAll images \u00a9 2010-2022 Georgie Glass.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37818'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Nerf-Launch-14.11.23-04-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-37818\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-37818'>\n\t\t\t\tAll images \u00a9 2010-2022 Georgie Glass.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37819'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Nerf-Launch-14.11.23-05-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-37819\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-37819'>\n\t\t\t\tAll images \u00a9 2010-2022 Georgie Glass.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37820'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/Nerf-Launch-14.11.23-06-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-37820\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-37820'>\n\t\t\t\tAll images \u00a9 2010-2022 Georgie Glass.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37822'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/NERF-venue-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/geekstronomy.com\/?attachment_id=37823'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/geekstronomy.com\/wp-content\/uploads\/2023\/11\/x4Ceztl5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>The venue is managed by Manchester-based entertainment specialists Rocafella Leisure under license from leading toy and game company Hasbro. Chris Hayes, Rocafella Leisure\u2019s Chief Executive Officer, said: \u201cWe\u2019re over the moon with the feedback from our trailblazers, and we can\u2019t wait to welcome so many more faces through our doors following our official launch in Manchester.<\/p>\n<p>&nbsp;<\/p>\n<p>Hayes also added, \u201cWe had a clear vision of what we wanted to achieve, and I\u2019m incredibly proud of our team for bringing that to fruition. The initial feedback has accelerated our plans to expand the concept into further regions throughout the UK.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>For more information about NERF Action Xperience, and to buy tickets, visit <a href=\"http:\/\/www.nerfax.co.uk\" target=\"_blank\" rel=\"noopener\">www.nerfax.co.uk<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>About NERF Action Xperience<\/p>\n<p>NERF Action Xperience (NERF AX) is a fun-filled, action-packed attraction built around the world of the popular NERF brand. Using sports equipment, playful blasters and soft darts, players tackle a wide range of activities against families and friends.<\/p>\n<p>&nbsp;<\/p>\n<p>About Rocafella Leisure<\/p>\n<p>Rocafella Leisure Group transforms globally recognised IP into leisure and recreation solutions that inspire visitors. Working with a variety of intellectual property owners across the globe, they are able to transform coveted content into compelling and thrilling family entertainment experiences that wow visitors daily. Their approach is to \u201cinject creativity and operational nous to an already popular product, to deliver world-beating family entertainment centres that excite and captivate.\u201d For more information visit <a href=\"https:\/\/rocafellaleisuregroup.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/rocafellaleisuregroup.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>About Hasbro<\/p>\n<p>Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS &amp; DRAGONS,\u202fHasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by\u202f3BL Media, one of the World\u2019s Most Ethical Companies by\u202fEthisphere Institute\u202fand one of the 50 Most Community-Minded Companies in the\u202fU.S.\u202fby the Civic 50. For more information, visit\u202f<a href=\"https:\/\/corporate.hasbro.com\" target=\"_blank\" rel=\"noopener\">https:\/\/corporate.hasbro.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>About Trafford Palazzo<\/p>\n<p>Trafford Palazzo is a place for everyday adventurers. Home to exciting brands like Primark, LEGOLAND\u00ae Discovery Centre, SEA LIFE, Silentnight, Homesense, Natuzzi, Next Home and Archies, it\u2019s where the familiar takes a day off. Set within TraffordCity, where 40 million adventurers come annually, it has been redesigned to the tune of \u00a375m, providing its community and beyond with a vibrant shopping mall experience that combines retail opportunities and fun, family-friendly activities. For more information on Trafford Palazzo, please see here: <a href=\"http:\/\/traffordpalazzo.co.uk\" target=\"_blank\" rel=\"noopener\">http:\/\/traffordpalazzo.co.uk<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>About Archie\u2019s<\/p>\n<p>Offering a creative and unique menu ranging from their world-famous shakes and ridiculously indulgent waffles, to the handmade smashed star burgers, Archie\u2019s has become one of the North-West\u2019s go-to diners. As well as building an edgy, vibrant and cool place to dine and hang out, Archie\u2019s is on a mission to provide the most unique and exciting menu all while using locally sourced and Halal ingredients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro has officially opened the doors to the NERF Action Xperience (NAX) center in Manchester\u2019s Trafford Palazzo, marking the first NAX center to launch in Europe! Following a soft opening period, this adrenaline-fueled indoor entertainment venue is now open seven &hellip; <a href=\"https:\/\/geekstronomy.com\/?p=37810\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"tags":[10694,10692,10693,78,10690,10695,10696,10691],"class_list":["post-37810","post","type-post","status-publish","format-standard","hentry","category-e-v-a","tag-gelfire-blasters","tag-manchester","tag-manchester-uk","tag-nerf","tag-nerf-action-xperience","tag-nerf-ax","tag-rocafella-leisure","tag-trafford-palazzo"],"_links":{"self":[{"href":"https:\/\/geekstronomy.com\/index.php?rest_route=\/wp\/v2\/posts\/37810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geekstronomy.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geekstronomy.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geekstronomy.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geekstronomy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37810"}],"version-history":[{"count":2,"href":"https:\/\/geekstronomy.com\/index.php?rest_route=\/wp\/v2\/posts\/37810\/revisions"}],"predecessor-version":[{"id":37825,"href":"https:\/\/geekstronomy.com\/index.php?rest_route=\/wp\/v2\/posts\/37810\/revisions\/37825"}],"wp:attachment":[{"href":"https:\/\/geekstronomy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geekstronomy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geekstronomy.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}