One of the best things about the Super Bowl is the commercials. Companies pull out all the
stops and pay big bucks to have their spots air during the big game. Of all the memorable commercials over the years, the Coca-Cola Bears hold a place in the hearts of many. Here is a chance to see what the spot is going to look like before Super Bowl Sunday.
The iconic animated Coca-Cola polar bears are back. And, just in time for the Super Bowl XLVI broadcast, they now have a TV, computer, smart phone and tablet device. That’s right, just like 100 million other football fans from around the world, the Coca-Cola polar bears will tune in to watch the big game.
In their first appearance ever at the Big Game, the Coca-Cola polar bears will be featured in a unique live streaming digital experience during the broadcast. Fans can watch the bears as they watch – and react to – the game at www.CokePolarBowl.com. Viewers can join in the fun and conversation from their laptop, tablet or mobile device using #GameDayPolarBears.
The bears will also take over the official @CocaCola twitter account on game day. Using #GameDayPolarBears, the polar bears will be sharing their perspectives and engaging directly with consumers.
