Today, Hasbro, Inc., in partnership 
with Fanatics, a global digital sports platform, announced the official re-launch of the Starting Lineup brand, an iconic sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting September 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.
“We’re thrilled to be bringing back one of the most beloved sports collectibles brands of all time, Starting Lineup, and to be teaming up with Fanatics for its highly anticipated return this fall,” said Eric Nyman, President and COO of Hasbro. “The fast-growing sports collectibles category presents great opportunities to connect with fans of all ages, and we’ve got many exciting announcements to come from the brand in the months ahead.”
Originally launched in 1988, the Starting Lineup brand developed a massive following by bringing enthusiasts figures of their favorite all-star players from a variety of sports for more than a decade. The return of the brand will introduce an all-new era of notable athletes to its classic heritage with figures featuring design like never before.
“Hasbro’s Starting Lineup is an iconic collectibles brand, and Fanatics is thrilled to be the exclusive partner to help re-launch this historic product line and introduce a new generation of sports stars to fans and collectors everywhere,” said Jack Boyle, Fanatics Commerce Global Co-President of Direct-to-Consumer.
For more information on the upcoming launch of the Starting Lineup brand, as well as a teaser trailer, please visit Hasbro Pulse | Where Fans Come First or follow the Starting Lineup brand at @StartingLineupOfficial on Instagram, Facebook and Twitter, as well as @SLUOfficial on Twitter. You can download high-resolution video of the teaser trailer here.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
© 2022 Hasbro, Inc. All Rights Reserved.
About Fanatics
Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, trading cards and collectibles, digital collectibles and NFT’s, and online gambling and iGaming.
