E.V.A. : Hasbro Launches First European NERF Action Xperience Center in Manchester’s Trafford Palazzo

Hasbro has officially opened the doors to the NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo, marking the first NAX center to launch in Europe! Following a soft opening period, this adrenaline-fueled indoor entertainment venue is now open seven days a week for guests. The new NAX center, which spans 35,000 square feet, features four action-packed NERF zones, a NERF sports arena, training activities, and food and beverage service for guests.

NERF Action Xperience, an action-packed entertainment attraction, has officially opened its doors at Trafford Palazzo – making Manchester the location for its first-ever European launch.

Following a soft opening period when trailblazing enthusiasts could try out the new adrenaline-fueled entertainment venue, the site has now fully opened seven days a week.

Situated on the ground floor at Trafford Palazzo and spanning 35,000 square feet, the Manchester indoor entertainment centre is the first in Europe. Furthermore, one of the centre’s combat zones uses the high-performance Gelfire blasters – an exciting new product from NERF not currently in play anywhere else. The hydrated rounds that burst on impact enable the user a high-level experience, eliminating the need to reload as often.

The centre features four action-packed NERF zones, including thematic blaster battlegrounds, training activities, and a NERF sports arena. NERF AX has partnered with the iconic Archie’s next door to provide top notch food and beverage for parties and casual guests alike.

The venue is managed by Manchester-based entertainment specialists Rocafella Leisure under license from leading toy and game company Hasbro. Chris Hayes, Rocafella Leisure’s Chief Executive Officer, said: “We’re over the moon with the feedback from our trailblazers, and we can’t wait to welcome so many more faces through our doors following our official launch in Manchester.

Hayes also added, “We had a clear vision of what we wanted to achieve, and I’m incredibly proud of our team for bringing that to fruition. The initial feedback has accelerated our plans to expand the concept into further regions throughout the UK.”

For more information about NERF Action Xperience, and to buy tickets, visit www.nerfax.co.uk

About NERF Action Xperience

NERF Action Xperience (NERF AX) is a fun-filled, action-packed attraction built around the world of the popular NERF brand. Using sports equipment, playful blasters and soft darts, players tackle a wide range of activities against families and friends.

About Rocafella Leisure

Rocafella Leisure Group transforms globally recognised IP into leisure and recreation solutions that inspire visitors. Working with a variety of intellectual property owners across the globe, they are able to transform coveted content into compelling and thrilling family entertainment experiences that wow visitors daily. Their approach is to “inject creativity and operational nous to an already popular product, to deliver world-beating family entertainment centres that excite and captivate.” For more information visit https://rocafellaleisuregroup.com/

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

About Trafford Palazzo

Trafford Palazzo is a place for everyday adventurers. Home to exciting brands like Primark, LEGOLAND® Discovery Centre, SEA LIFE, Silentnight, Homesense, Natuzzi, Next Home and Archies, it’s where the familiar takes a day off. Set within TraffordCity, where 40 million adventurers come annually, it has been redesigned to the tune of £75m, providing its community and beyond with a vibrant shopping mall experience that combines retail opportunities and fun, family-friendly activities. For more information on Trafford Palazzo, please see here: http://traffordpalazzo.co.uk

About Archie’s

Offering a creative and unique menu ranging from their world-famous shakes and ridiculously indulgent waffles, to the handmade smashed star burgers, Archie’s has become one of the North-West’s go-to diners. As well as building an edgy, vibrant and cool place to dine and hang out, Archie’s is on a mission to provide the most unique and exciting menu all while using locally sourced and Halal ingredients.