12on12, a lifestyle brand at the intersection 
of music and art founded by Claudia Moross, To released a striking new version of the Grandmaster Flash classic “The Message” performed by four-time Grammy award-winner Timbaland, on, September 5. It takes a much-respected artist to reimagine a legendary recording in the history of hip-hop and Timbaland’s joyous homage, which was used to help promote the launch of the new Toyota BEV series, brings his distinctive vibe to the mix.
This reimagining marks a meaningful moment in 12on12’s ongoing relationship with Grandmaster Flash’s cultural legacy, one that’s been embedded in the brand’s creative DNA from the beginning. His influence has shaped several of 12on12’s defining projects, including the Run DMC edition, which featured the early track “Superrappin’” by Grandmaster Flash and the Furious Five. Notably, in the seminal Nas x Futura Hip Hop 50 collaboration, the triptych vinyl artwork Future Looks for Flash portrayed a robotic DJ inspired by Flash himself, with the title borrowed as a direct tribute to his trailblazing role in hip-hop and DJ culture. With this reimagination of “The Message,”12on12 deepens its commitment to honouring and reimagining cultural milestones through original, artist-driven storytelling.
Notes Timbaland: “’The Message’ by Grandmaster Flash and the Furious Five is one of the most iconic hip hop songs ever written. I wanted to put my spin on it while preserving elements of the original by injecting a club summer bounce vibe to it.”
Adds Claudia Moross, Founder & Creative Director of 120n12: “At 12on12, we’re not just telling stories; we are supporting Artists in their creation of Music and Visual Art. By releasing Timbaland’s reimagined version of ‘The Message,’ we are presenting something that respects history while embracing the future.”
Purchase / Stream: https://lnk.to/timbalandthemessage
ABOUT TIMBALAND
Multi-platinum, Grammy award-winning, super-producer, and artist, Timbaland is one of the greatest minds in music history. Dubbed the Emperor of Sound and ranked #3 by Billboard on a list of 50 of the greatest producers of the 21st century, Timbaland, the musical mastermind, is behind the most memorable hits of our times. With over 18-Grammy nominations, 4-Grammy wins and 200+ ASCAP Music awards, his indelible imprint has been stamped on countless hits from some of the most successful and legendary artists in the world. From Jay Z’s “Dirt Off Your Shoulder” and “Big Pimpin,” Justin Timberlake’s “Sexy Back” and “Cry Me A River,” and Aaliyah’s “One In A Million,” to Missy Elliott’s “Get Ur Freak On” and “Work It,” Ginuwine’s “Pony,” and One Republic’s “Apologize” amongst many others. Timbaland’s credits have established him as one of the most iconic producers in the last 30 years. His discography spans cuts for Madonna, Beyoncé, Mariah Carey, Rihanna, Maluma, Drake, Coldplay, Alicia Keys, Ludacris, Nelly Furtado, Nickelback, Sam Smith, The Fray, Bryson Tiller, and Chris Cornell, to name a few. Tim owns and operates his label Mosley Music Group, co-created and co-owns VERZUZ alongside Swizz Beatz and is a strategic investor in 12on12 releasing his own 12on12 in December 2024 with Derek Fordjour.
ABOUT 12ON12
12on12 is a lifestyle brand at the intersection of Music and Art. Drawing on decades of experience in product ideation and creative execution, 12on12 provides a distinctive and unique canvas for storytelling through the powerful analogue medium of vinyl records. Whether through new music releases, greatest hits collections, or bespoke compilations, each 12on12 record is a curated musical experience, preserved on a pressed 12” vinyl. Collaborations with renowned visual artists transform the vinyl sleeve into a collectible piece of art, embodying a shared creative vision between the music and artwork. In addition to vinyl releases, 12on12 offers a curated selection of editioned fine art prints and lifestyle pieces, featuring artwork from its collaborations. Grammy Award-winning artists Swizz Beatz and Timbaland have a strategic stake in 12on12. Successful past collaborations include Timbaland x Derek Fordjour, Nas x Futura, RUN DMC, Swizz Beatz, Dita Von Teese, Travis Scott x Saint Laurent, and ComplexCon featuring artwork by Takashi Murakami. www.12on12.com.
