Equipment: McFarlane Toys New Line Based on Rabbids Invasion. Toy Fair Coverage Part II

McFarlane Toys, established by world renowned artist and IMG_5933award-winning toy designer Todd McFarlane, is set to launch a brand new toy line based on the Ubisoft® Rabbids® video game sensation and Nickelodeon’s hit TV Series, Rabbids® Invasion.  The complete line will include mini-figures, action-figures, plush and novelty toys based on the lovable, wacky, curious characters and made its debut at the International American Toy Fair in New York City, February 16th.  Todd McFarlane will also made a personal appearance on Monday, February 17th and Tuesday, February 18th.


“As an artist, I’m always looking for creative inspiration and I’m a big fan of humor, especially the irreverent and unpredictable humor theme that runs throughout the Rabbids franchise,” said Todd McFarlane, founder and CEO, McFarlane Toys. “I have completely been immersed in the Rabbids universe and it has allowed me and my company’s, creative juices to run wild.  We have been putting the full range of all my company’s talents toward creating some of the funniest and unique products McFarlane Toys has ever produced.”  


As for the furry creatures themselves, they had one thing to say about the news: “Bwaaaah!”  Rabbids are curious little creatures that have invaded earth, and they’re on a mission to have tons of fun. Whether it be playing with plungers or canoodling with cows, these little Rabbids love causing chaos wherever they go.  


Based on the successful Rabbids video game franchise and Rabbids Invasion, the new 26-episode CG animated television series, which debuted in August and became a hit on Nickelodeon, McFarlane Toys will produce a full product line inspired by the hilarious, impulsive and pop-culture loving Rabbids.  The complete Rabbids toy line will include customizable figures, plush and accessories in a variation of sizes and materials, as well as novelty toys with electronic light and sound.


Recommended for ages five and up, the new Rabbids toy line will be available at Walmart and Toys “R” Us this spring and ranges in price from $2.99 for the Rabbids Mini Figures to $39.99 for the Rabbids Deluxe Interactive Dancing Rabbid.


The Rabbids® Invasion Toy Spring lines  2014 Line-Up Includes:


Rabbids Plunger Sound Blaster

Now you too can be part of the Rabbids Invasion with the Rabbids Plunger Sound Blaster! Command your wacky army of Rabbids with 15 unique Rabbids sounds: Bwaaah, burp, fart, flush, laugh, and scream your way into the unpredictable Rabbids world! Once you’ve mastered the Rabbids language, put the Plunger Sound Blaster into prank mode and play a joke on your unsuspecting friends! MSRP: $14.99; Available at Walmart and Toys “R” Us.


Rabbids Sound and Action Figures 2-Packs

Each figure comes with play-action and assorted Rabbids sounds! Each figure has a hang clip that attaches to coats, zippers, backpacks, purses and much more, so you can take your Rabbids with you everywhere. Collect them all!  MSRP: $14.99; Available at Walmart and Toys “R” Us.


  • Chicken Surprise – Pull the chicken head back and hear it cluck, then release to shoot egg and hear the Rabbids silly laugh!and
  • Plunger Face – Pull plunger back and hear a Rabbid noise, then release to smack the Rabbid in the face and hear it yell! 
  • The Driller – Spin this little guy by hand and listen to this Rabbid’s dizzying yells and screams!


  • Starfish Friend – The Rabbid will speak when the starfish is pulled back. Then let it go and hear a …bwaaah!!!


Rabbids Mini Figure Blind Bag

Create your army of Rabbids!  Which wacky Rabbids figure will you get?  Maybe the rare high value mystery Rabbids figure?  The iconic collectible figures are fun to trade and swap with friends. Collect all 7 unique Rabbids figures.  Each figure sold separately.  MSRP: $2.99; Available at Walmart and Toys “R” Us.


Rabbids Mini Figure  6-Pack 

A deluxe boxed set that collects 6 of the Rabbids collectible mini figures. Displayed together in a box set, it’s easy to see these cute little guys are ready to invade, discover, conquer and BWAHHH their way into world domination.  MSRP: $19.99 Toys “R” Us Exclusive


Rabbids –Plush

Three unique and two variant, soft, squeezable, lovable, wacky plush Rabbids with multiple costumes and iconic facial expressions! Loco Libre Rabbid, White Rabbid, Super Bwaaah Plush are all 11-inches from feet to ears.  MSRP: $12.99; Available at Walmart and Toys “R” Us.


  • Rabbids – These iconic Rabbids are curious creatures that have invaded earth; we don’t know where they came from or how they got here, but we do know this– they’re here to play! Bwaaah!
  • Loco Libre Rabbid – Let’s get ready to Bwaaah! One of the mightiest wrestlers to ever walk the earth, Loco Libre Rabbid is ready to rumble and tumble his way into world supremacy!
  • Super Bwaaah – Quicker than a speeding skateboard, stronger than a flushing toilet, and able to jump shopping carts with a single fart! It’s a cow? It’s a plunger? It’s Super Bwaaah!!!


The Rabbids® Invasion Toy Fall 2014 Line-Up Includes:


Rabbids Plush with Sound– Three unique and two variant soft, squeezable, wacky plush Rabbids with iconic facial expressions and shake activated sounds. Raving Rabbid, Sly Rabbid and Hoo-Bwaaah Rabbid. MRSP $12.99; Available Fall nationwide at mass and specialty retailers.


Rabbids Deluxe Interactive Dancing Rabbid – This 14-inch Rabbid loves to groove. Watch him dance to the tempo of your music from any musical or media device! Recognizes different beats – from slow ballads to rocking pop tracks and syncs its booty shaking action to the song tempo. Watch it boogie to its own original songs and iconic Rabbids sounds. The soft skin allows amazing movement and poseable arms.  MRSP $39.99; Available Fall nationwide at mass and specialty retailers.


Rabbids Silly Swaps – Individual action figures with interchangeable accessories and facial expressions.  Build your figure or swap out pieces from other figures to create endless silly combinations! Includes multiple accessories and connection points! Each Sold Separately. MSRP $9.99;  Available Fall nationwide at mass and specialty retailers.

  • RoboRabbid – A virtual raving agent with one core directive: Initiate buffoonery, invade and conquer all!
  • Rabbscallion (Pirate)- This salty rascal sails the 7 seas in search booty, shenanigans and chickens!!!
  • Super Bwaaah -Look up at the sky! It’s a cow? It’s a plunger? No, it’s Super Bwaaah!!!
  • DinoRabbid– In effort to elevate himself in the pre-historic food chain, Caveman Rabbid has taken on the look of a predator! 

Rabbids Sound and Action Figures

Each figure comes with play-action and assorted Rabbids sounds! Each figure has a hang clip that attaches to coats, zippers, backpacks, purses and much more, so you can take your Rabbids with you everywhere. Collect them all!  Chicken Surprise, The Driller, Plunger Face and Starfish Friend.  Each Sold Separately. MSRP: $7.99;  Available Fall nationwide at mass and specialty retailers.




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