Equipment: Hallmark has Plans for May the 4th That Will Warm Your Dark Side

As Star Wars™ enthusiasts worldwide prepare to celebrate Star Death Star TopperWars Day on May the 4th, Hallmark announces new products and encourages fans to join “May the Fourth Be With You” fun in social media.


“As big fans of the Star Wars series, we love creating products with the iconic characters of the Star Wars saga,” says Christine Taylor of Hallmark Licensing. “Hallmark brings the wit and fun of the characters to life with products that provide the perfect way to connect multiple generations of Star Wars fans.”


The newest to join the Hallmark galaxy of Star Wars products land in Hallmark Gold Crown stores soon. Great new Star Wars gifts expand a robust collection of products that offer clever plays on the characters and famous movie lines. Resembling the power of Darth Vader, the dark side grilling mitt and lightsaber fork are perfect for any super-fan. will be offering an online exclusive itty bittys® plush character of Han Solo in Carbonite. The limited-edition character is made of synthetic leather, differing it from a similar exclusive offering at pop-culture conventions last year and is a unique addition to your collection. Among new products are personalized photo frames featuring Star Wars designs that can feature the name of your choice. Also, the Death Star tree topper will make any Christmas tree epic, pre-orders will open May 4th.


Select Hallmark Gold Crown stores will be offering in-store promotions for the celebration of May the Fourth, including a limited-edition three-piece pin set gift with purchase and discounts on Star Wars merchandise purchases. Check with local retailers for details. 


Social Media Fun for Star Wars Day


This week, follow Hallmark on Twitter (@Hallmark) to learn more about a chance to win one of several Star Wars prize packages from Hallmark, including itty bittys, Keepsake Ornaments, a jumbo Darth Vader™ and more. Twitter followers can get contest details at


Star Wars fans also can visit for links to interactive quizzes, phone and desktop wallpapers, downloadable posters, social media avatars and more, featuring Hallmark character art.


More Star Wars Products Coming Soon


The 2016 Hallmark Keepsake Ornament line, which features Star Wars characters and spaceships, was just unveiled in the Dream Book and will be available starting July 8 in Hallmark Gold Crown stores and online. This year’s Star Wars ornaments can be seen here.


The complete selection of Star Wars items can be found in Hallmark Gold Crown stores and online at; use the store locator to find a nearby store.


STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. And/or its affiliates © & TM Lucasfilm Ltd.

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