Everyone’s favorite tiny car will be taking 
the fast lane to a retailer near you! Jazwares, a global leader in play, and Hasbro, Inc., a global play and entertainment company, are teaming up to bring back the exciting and nostalgic days of the 80’s and 90’s with the relaunch of the entire Micro Machines line, including brand new playsets and Micro Machine vehicles. The Micro Machines line is available today at Target and Walmart.
Returning for the first time in over 10 years, fans of the original toy line will be thrilled to find that the revival of the popular miniature vehicles and playsets tap into the classic toy automobile collections loved by many for over 30 years, now with a modern update.
A relaunch of the classic brand would not be complete without the cornerstone of the Micro Machines World, Super Van City. With over 20 action-packed locations and areas of play, this updated take on a classic Micro Machines item transforms from Super Van to Super City and features an entire miniature metropolis that can fold up to create an Airstream-inspired motorhome. Super Van City includes a working bridge, construction site, high rise building, drag strip, tons of ramps and the ability to connect to other playsets. As an added bonus, fans will also receive three exclusive vehicles with the Super Van City playset. The playset retails at $49.99.
Bringing back the Micro Machine bundles, fans and collectors alike can also purchase an assortment of vehicle packs, including blind packs and world-building sets. Vehicles at launch include Micro Machines Single Blind Packs($1.99), featuring an exciting mystery vehicle for their collection, a Micro Machines Starter Pack ($4.99) featuring three highly detailed vehicles that fall under a unified, iconic theme such as Muscle Cars, Farm, Racing, Construction, Off-Road and more, and Micro Machines World Packs ($9.99) featuring five highly detailed vehicles and a corresponding Micro City scene that allows you to play or display your vehicles. The line also includes new Core Playsets ($14.99), each featuring an exclusive vehicle, that will enable fans to build out a connected world.
“Micro Machines is one of those collectible lines forever etched in pop culture and the minds of adults who adored them as kids,” said Jeremy Padawer, EVP / Partner at Jazwares. “Not only will fans of the original Micro Machines love the updated collection, but now they’ll have the chance to introduce this iconic brand to their own kids as they connect and collect their Micro Machine universe together.”
“Our collaboration with Jazwares to relaunch such an iconic vehicle property in Micro Machines is driven by our common mission for kids to Think BIG and Play SMALL!” said Casey Collins , General Manager & SVP, Global Consumer Products, Hasbro. “Together we want to encourage kids to immerse themselves in a world of vehicle play and collect amongst an expansive diverse set of themed vehicles and playsets. Couldn’t be more excited to see this come to life globally.”
About Jazwares
Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares’ portfolio includes a variety of dynamic licensed and wholly owned brands. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.
Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kellytoy™. For more information about Jazwares, please visit www.jazwares.com.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)
