Hasbro has announced their renewed partnership
with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch BEYBLADE X, the next generation of BEYBLADE products! Following a July debut in Japan, these much-anticipated Generation 4 products will expand the global launch in Fall 2024, coinciding with the brand’s 25th anniversary.
The Generation 4 products will bring the world of BEYBLADE animation and toys together around BEYBLADE X, the latest installation of the fan-favorite series. In the new episodes, a rag-tag team of Bladers come together as friends and battle their way up The X to prove themselves against the best of the best.









