Equipment: May the Fourth be with you…Citizen Launches New Ana-Digi Star Wars™ Collection

May 4th has arrived and fans are celebrating all that is Star Wars™.  What better way to show off your geek side than picking up a Star Wars themed watch. Citizen is launching their new Ana-Digi Star Wars Collection to commemorate the iconic franchise.

The Star Wars Ana-Digi Collection was created to have a vintage appeal and authentic styling that pays homage to the Original Trilogy. Citizen originally introduced the ANA-DIGI TEMP model in the 1980s. This model was both popular in the local Japan market as well as globally. As the name suggests, this watch combines both analog and digital elements together in a unique design. The ANA-DIGI TEMP does more than just display the time; it is a multifunctional watch that also includes a Celsius temperature sensor. This popular model with its iconic, retro-futuristic square shape was reissued in 2018 in collaboration with Beams.

CITIZEN is now adding six exciting new limited-edition models with designs inspired by popular Star Wars characters to the ANA-DIGI TEMP line-up. Elements from Star Wars characters including R2-D2, C-3PO, and Darth Vader are integrated into the mechanical-inspired design of the ANA-DIGI TEMP. The watch faces include colors and motifs unique to each character as well as the Star Wars logo and an illustration of each character engraved on the case back.

The first two models to be introduced this Spring are the Rebel Pilot themed watch and the Trench Run themed watch.  Both watches include a dual time, an alarm, digital time, the temperature and themed subdials.  The Rebel Alliance logo and the X-wing with Rebel inspired colors are featured on the Rebel Pilot-inspired model, and the X-wing and TIE fighter pilot are shown on the Trench Run-inspired model.  The Rebel Pilot-inspired model has a retail price of $350 and the Trench Run-inspired model has a retail price of $375.

Each watch features the Star Wars logo and an illustration of each character engraved on the case back. The mechanical-inspired design combines both analog and digital elements along with a host of practical features including a chronograph, alarm, temperature sensor, and calendar. All models are presented in an original limited-edition box.

In Fall 2021, Citizen will be releasing another 4 models: R2-D2, C-3PO, Darth Vader and Boba Fett-inspired watches. The R2-D2-inspired model features white, blue and red colors as well as the distinctive patterns on the droid’s body. The design of the disc-shaped second hand at the top right shows R2-D2 as seen from above and will retail for $350. The C-3PO-inspired model’s two analog dials on the top of the watch represent his eyes and is finished in his distinctive gold color and will retail for $375.  The Darth Vader-inspired model’s signature black is used to express his inner darkness. The display at the top right features a Death Star-inspired circular second hand with a green super laser beam indicating each second. The dial design at the top left incorporates Darth Vader’s iconic helmet and will retail for $375.  The Boba Fett-inspired timepiece not only has his signature colors but the display at the top right is an homage to his helmet design. The display at the top left also includes the Mandalorian symbol and will retail for $350. 

CITIZEN is the Official Timepiece of the WALT DISNEY WORLD Resort®, the DISNEYLAND Resort®, and the DISNEYLAND PARIS Resort®. This collaboration includes the creation of watch models that showcase the essence of Disney with designs inspired by iconic characters.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

The final design and specifications are subject to change without notice.

About CITIZEN

Citizen, a pioneer in watchmaking and innovation since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates “Better Starts Now,” searching for and accomplishing goals that cultivate positive change.

For over 40 years, Citizen’s Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need for any battery replacement.