Actor John de Lancie, already set to reprise
his famed role as “Q” in the upcoming second season of “Star Trek: Picard,” is also joining forces with Playmates Toys as part of the toy company’s highly anticipated launch of new Star Trek action figures and accessories.
Beginning with this week’s launch of the toy giant’s new global website dedicated to Star Trek toys – PlaymatesStarTrekToys.com – de Lancie will appear in an ongoing series of social media vignettes and other streamable content throughout 2022.
The new website will be a resource for Star Trek fans of all ages around the world, featuring content about the new lineup of figures and toys coming from Playmates beginning this summer. The site replicates the series’ LCARS operating system and provides users with detailed information about the characters, ships and gears, as well as 360 degree imagery of the Playmates products. “Q,” as portrayed by de Lancie, helps guide users through the website – or rebukes them when they are idle. The site will also include news from Playmates Toys, reveals of new Star Trek products, and “where to buy” information.
Characters and their action figures profiled on the website at launch include Admiral James Kirk, Captain Spock and Khan Noonien Singh as featured in “Star Trek: Wrath of Khan; Captain Jean-Luc Picard, Commander William Riker and Lt. Commander Data from “Star Trek: The Next Generation;” and Science Officer Michael Burnham and Commander Saru from “Star Trek: Discovery.” Also featured are ships and gear, starting with the Original Series U.S.S. Enterprise and Original Series Phaser.
Fans can watch for content featuring de Lancie’s “Q” character beginning this week on the new website, and discover and share “Q” content from all of Playmates’ social media channels, including Instagram, Twitter and TikTok, throughout 2022.
About Playmates Toys
With a history of more than 50 years, Playmates Toys is among the most well-respected and innovative marketing and distribution companies in the global toy industry, with a proven record of creating imaginative products and developing and managing profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Star Trek, Miraculous Ladybug, Spy Ninjas, MonsterVerse and more. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 80 countries worldwide. For more information, visit playmatestoys.com.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
