Equipment: Mattel at Toy Fair 2018

Toy Fair is really a sight to behold. To give you an idea of just how massive it is, the venue is the Jacob Javits convention center. This building has a total of 1,840,000 square footage with 840,000 square feet designated as the exhibition space. Toy Fair takes up the whole place and that doesn’t include the events that occur off-site. So probably close to one million square feet of toys; that my friends is a lot of toys. I think it would put Santa’s workshop to shame.

Regarding companies that come to display their goods, some booths are large and some are a little more than a card table and display case. Though I can’t say for sure, I think Mattel has the largest display area of any other company in at the Javits. Mattel has the 4th level, a sizable area, all to themselves. When you are a large company like Mattel you have tons of product to promote. Just to clarify, Mattel isn’t all Barbies, Mattel also produces wrestling figures, Mega Construx and Hot Wheels to name a few.

The big news for Mattel is that they have picked up the Jurassic Park license. The toys for Jurassic World: Fallen Kingdom look absolutely amazing. The figures and vehicles are 1/18th scale and should work for most 3 ¾ inch figures. I feel that their dinosaurs are 100% better than what Hasbro had been producing. My favorite dino in the line has to be the Jurassic World Super Colossal Tyrannosaurus Rex. This bad boy can swallow up to 10 figures which can be retrieved by opening up a hatch located between the stomach and the tail. Basically, this 3 foot long toy poops your figures back out to you. I was very impressed by this one and know it will give the dinosaur lover in your life hours of play. I am sure it is safe to say that the movie, Jurassic World: Fallen Kingdom will be a hit this summer and the toy line will be as well.

Another movie tie-in that is sure to be a hit is the Lara Croft figure based on the new Tomb Raider movie. This very posable figure has more realistic proportions than the original Lara Croft. It bears a mild resemblance to Alicia Vikander, the actor who has stepped into the boots of everyone’s favorite tomb raider. Though the figure doesn’t come with many accessories, only a mountain climbing ax and a journal, she is 1/6th scale so all of your G.I. Joe equipment will work. I believe that this might just be the first Barbie I have ever purchased for myself.

These are just 2 of the standouts from the Mattel booth. When we receive more information regarding the Jurassic World and Tomb Raider properties we will let you know. Enjoy the photo gallery from Collector’s night and the Monday morning tour. To stay updated on what else Mattel and other companies have coming out follow us on Twitter, Facebook and Instagram.


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