Tag Archives: Mattel

Equipment: Hasbro Showcases Retro-Inspired Products and Experiences for Transformers’ 80s Week

On May 14th, Hasbro announced TRANSFORMERS ‘80s Week to celebrate the 40th anniversary of the beloved franchise. The week-long celebration features new product reveals, pre-orders and retro content allowing new generations to discover the decade where it all began. New … Continue reading

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Equipment: He-Man and the Masters of the Universe Continues Expansion of their Action Figure Line as Sun-Man™ Arrives at Global Retailers

Mattel, Inc. announced today that the Rulers of the Sun, with its multicultural Black, Latino and Asian characters, will be joining the Masters of the Universe Origins™ line in 2022. The first hero to join He-Man is Sun-Man, one of … Continue reading

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Transmissions: He-Man and The Masters of the Universe Live Action to Begin Production from Netflix

Mattel, Inc. and Netflix announced today they are developing Masters of the Universe, Mattel’s iconic franchise from the 1980s, into a live-action motion picture, expected to begin production in summer 2022. The Nee Brothers (The Lost City, Band of Robbers) … Continue reading

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Equipment: QMx and Mattel Team Up for Master of the Universe Q-Figs

Quantum Mechanix Inc. (QMx) today announced the company has entered into an agreement with Mattel Inc. to create a new line of their best-selling Q-Figs for Masters of the Universe™. This licensing deal will allow QMx to produce a new … Continue reading

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Equipment: Mattel at Toy Fair 2020…Barbie, Hot Wheels, Jurassic World and He-Man!

I love the Monday breakfast with Mattel. It is more than just a booth tour, it is an event. The Mattel booth is not accessed by just everyone since it is tucked away on one of the upper floors. The … Continue reading

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Equipment: Mattel at Toy Fair 2018

Toy Fair is really a sight to behold. To give you an idea of just how massive it is, the venue is the Jacob Javits convention center. This building has a total of 1,840,000 square footage with 840,000 square feet … Continue reading

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Equipment: Mattel Set to Take a Bite Out of The Summer Toy Market with Jurassic World Fallen Kingdom Toys Feature Funko Pop, Barbie and Vehicles

The pre-Toy Fair event with Universal Studios for the Jurassic World-Fallen Kingdom toys was a great event. The license for the Jurassic Park line of toys has switched from Hasbro to Mattel and these toys do not disappoint.

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Equipment: Mattel at Toy Fair 2017 From Barbie to Wonder Woman The Ladies Rule This Year

I have often referred to Toy Fair as a trip to Santa’s workshop. There is so much to look at and it usually turns into a shopping list of wants for me. There are so many companies that attend and … Continue reading

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Equipment: Mattel Announces San Diego Comic Con Exclusives

The greatest con of the year San Diego Comic Con is about a month away but it is already making news. While people are making the final adjustments to their costumes or there travel arrangements companies are announcing exclusives. Mattel … Continue reading

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Equipment: Report from Toy Fair…The Mattel Collector’s Event

Not even subzero temperatures could stop the onslaught of toys and collector friendly props at the yearly gathering of Toy Fair. With more toys to fill The Fortress of Solitude, the stage was set at an underground bar in the … Continue reading

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